Comerica Incorporated NYSE: CMA today revealed a refreshed corporate logo treatment that combines its original 30-year design with a new visual icon, along with a refreshed comerica.com site.
The new Comerica logo strongly represents the company’s commitment to both its legacy and its vision for the future. It retains the trademark typeface and blue color, but now adds a new design element of three ribbons above the name to visually convey energy and forward motion. The three ribbons represent Comerica’s Commercial Bank, Retail Bank and Wealth Management.
Comerica’s former trapezoid logo dates back to 1992 with the merger of Comerica Incorporated and Manufacturers National Corporation. That treatment combined elements from each of the Detroit-based financial institutions, employing Manufacturers’ blue trapezoid with Comerica’s distinguishable name inserted inside.
“As we continue to evolve and adapt to meet the changing landscape of banking, we believe that our brand identity should also reflect this change,” said Jim Weber, Comerica’s Chief Experience Officer. “We believe this new treatment reflects our commitment to our 173-year legacy as well as our vision for the future.”
The new logo is now live on Comerica.com, which is also relaunching today with a new design aesthetic and navigation. Over the course of 2022, the company will begin transitioning its external and internal communications channels to include the new design, including its advertising and sales materials. Exterior signage will also begin to transition to the new logo over the course of the next several years.
